7277 Nittany Ln, Alexandria
Under Contract Again - Success The
Second Time Around
Marketing Your Home After The Buyer Cancels The Purchase Contract
There's no denying the excitement that sellers feel when a buyer is interested enough to make an offer. The excitement continues when you are able to get past the negotiations to a fully accepted and executed contract. And there's nothing like being able to look out your window and seeing that glorious "Under Contract" sign.

But what happens when you're selling your home, and your buyer uses one of the contingencies to back out, or cancel the contract? It can be a stressful time for a home seller, especially when there are factors such as children, pets, or market conditions to consider.
When putting your home back on the market, you have to get back into the routine of keeping your home clean and "show ready" for buyers to start looking again. Once you're ready to welcome buyers again, your listing agent will restart your complete listing marketing plan and focus on getting another buyer as quickly as possible.
As your top Alexandria VA listing agent, the first thing to do is to go back to all of the showing agents who previously showed your home. Many times, the first visit to your home is the buyer's first day out with their buyer agent, and they're just not ready to make an offer on any home. In cases like this, your home may have been at the top of their list, but they just may not have been ready to make a decision, or perhaps they just wanted to look around more.
Here is a copy of the customized email that I send to buyer agents who previously showed your home:

Some buyer agents will reply stating that their buyers have found homes, but we still want to make sure we notify everyone that your home is back on the market. A similar email also goes out to all of the open house guests who have registered.
Once the listing has been reactivated on the Multiple Listing Service (MLS), it will automatically be emailed to all buyers and website visitors who have saved searches with your price range and area. Then, the remainder of the marketing plan is executed included print, online, and direct calls.
If your home is back on the market, you must focus on generating buzz and creating excitement. This can come in the form of a price reduction, or another incentive such as offering a home warranty or closing costs. It's also a good idea to remedy any repairs that may have been discovered if a home inspection was completed. This will go a long way in showing the new buyer that you have taken care of the home, and offering warranty coverage may help the new buyer feel more secure about not having costly repairs after the purchase.

