There are two main reasons why sellers hire agents...

Representation throughout the real estate transaction, and marketing. All sellers want to know and understand exactly what the listing agent will do to generate interested buyers in efforts to sell their home as quickly as possible.

During the In-Home Interview, or Listing Appointment, I will provide you with a detailed market analysis. The purpose of the market analysis is to show you how much homes like yours are selling for in the current market. If we are in a buyers market, that means longer on-the-market times and more seller concessions. If we are in a sellers market, that means you'll probably get multiple offers in less time. No matter what the current market conditions are, I will recommend a price range and this will represent my professional opinion as to what a ready, willing, and able buyer will likely offer for your home.

Another process during the In-Home Interview is examining your home through the eyes of a buyer, and giving you professional advice on how to stage your home to sell it. Together, we'll walk through your home and if necessary, I'll give you a checklist of things to do for each room of your home, in order to make it appeal to all types of buyers.  Depending on the market readiness of your home, it may be to your advantage to hire a professional stager.  I work with a team of stagers who will quickly prepare your home for the open market.

As a seller, you have to sell your home to THREE buyers! First, to area Buyer Agents who are knowledgable about current market conditions and who will only show the best homes.  Second, to buyers who are using the internet to educate themselves about the market and using buyer agents to represent them.  And third, to appraisers, who only take properties that have SOLD into consideration.

Our Goal: To educate you about current market conditions, show you competing homes, assist you with staging to sell, and recommend a target price range so that we will never have to ask you for a PRICE REDUCTION!

After reviewing the market analysis, selecting a price within the recommended range, and staging your home to sell, then we will be ready to apply our high-impact marketing plan.

Our Full-Service marketing plan will showcase your home to buyers and Buyer Agents and includes the following:

• Multiple Listing Service (recommended 3% co-op to Buyer Broker)
  • Up to 20 photos
  • Descriptive remarks
  • Link to virtual tour/photo slide show
• Yard Signage
  • Custom Sign Riders
  • Toll Free 800# with FREE recorded message about your home
  • Take Away brochures highlighting features, showing the 800#, and the exclusive property website
  • Directional signs from main streets (if allowed)
• Interior Color Brochures
  • Including information on your neighborhood, schools, transportation
  • Property disclosures
• Internet Marketing
• MovingToNova.com
• Realtor.com
• Remax.com
• CallTamara.com
• CraigsList.org (ad posted every 7 days)
• YourHomeAddress.com
• TamaraInzunza.sell4.com
• MilitaryByOwner.com
• Sell4.com
• Washingtonpost.com
• HarmonHomes.com
• HomesandLand.com
• 'Just Listed' Postcards
• Email Marketing
  • To RE/MAX Allegiance agents
  • To all agents in your city
  • To all agents who have sold a home in your neighborhood within the past six months
  • Ecard to you to forward to your friends and family, embedded with links to photos
  • To all buyers in my database
  • To co-op agents that we have worked with in the past
• Television - Showcased on RE/MAX Array of Homes TV Show on WJLA Channel 7 on Saturday mornings
• Full Color Magazines
  • Homes & Land of Northern Virginia
  • Array of Homes Magazine
• Automated Feedback from showing agents
• Weekly status reports on marketing efforts

Many sellers like to price their homes above the market during the initial days on the market to "try and see if there are any bites". The first two weeks your home is on the market, are the most important. During this time, buyers see your home as 'Just Listed' and fresh to the market. Armed with their buyer agents and with the click of a mouse, they already know the market value of your home. In general, buyers will be fearful of rejection, and will not make an offer on an overpriced home. While some sellers are 'testing the waters' at a higher price, they are actually losing the best buyers during this time period. By the time you're ready to reduce your price, the buyers who were out looking will have already found their home.

Proper pricing and marketing work as a cohesive unit when selling your home. As a listing agent, I help you to prepare your home for sale, as a marketing agent, my job is to expose your home to homebuyers and generate interest, showings, and offers. Any successful real estate agent can tell you that no amount of marketing can sell an overpriced home. So, it is my duty to inform you about the current conditions, and suggest a price range that will likely result in an offer from a ready, willing, and able buyer.

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